The State News
  • East Lansing, MI, USA
  • Commission Only
  • Undergraduate Student Employment

Account Executive

JOB DESCRIPTION

OVERVIEW

3 days per week

Account executives are responsible for soliciting advertising for The State News Newspaper, The State News Housing Guide, and statenews.com. Each AE will be assigned a territory that will consist of nine to twelve local and current clients. Once trained, the AE will be responsible for expanding their territory to include new clients, new leads and new client correspondence. Your main priority is to the client and to the MSU community, with an understanding of the importance of the student sd s reader and the student as a buyer.

To help expand each territory, creative & marketing teams will develop promotional material that will include media kits, flyers, social media campaigns and call-to-action advertisements. Marketing will find ideal companies that seek our campus' demographics, send them our promotional material and notify the AE's so meetings and cold calls can be scheduled.

The AE will be part of a team that will function as one unit. As such, revenue goals, error reports and make-goods are the responsibility of the entire group. As with any sales department, all work will be monitored and reported on during weekly staff meetings and one-on-one goal meetings.

Duties Include:

  • Coordinating the entire sales process
  • Reaching sales quotas 
  • Developing expert knowledge of all products and services offered by Student Media 
  • Communicating all analytics to current clients
  • Follow-up with all clients regarding satisfaction and assessment 
  • Meet face-to-face with new clients and deliver them a sample of their ad once it is published 
  • Track activity and maintain records for sales leads, mailings, emails, cold calls and client meetings/conversation
  • Maintain weekly contact with current and past key accounts
  • Utilizing Smart Publisher (advertising software) create insertion orders and reports
  • Assist with creating various direct mail and social media campaigns
  • Work consistently and positively with your account coordinator (designer) 
  • Initiate and help coordinate special issues and advertising supplements 
  • Attend individual meetings with managers and attend all weekly staff meetings 
  • Help establish a good work environment 
  • React calmly to daily crises, using logical problem-solving skills
  • Provide top notch customer service to all Student Media clients or future clients 
  • Work with clients when an error occurs. Work with director to establish make-goods

Required Qualifications: 

  • Confident 
  • Responsible 
  • Persistence
  • Good with numbers 
  • Great communication skills 

 

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