The State News
  • East Lansing, MI, USA
  • Hourly
  • Undergraduate Student Employment

The Marketing Services staff plays a key role in establishing Student Media's identity both on and off-campus. The team will work with leaders or MSU Student Media in driving the strategic direction of the organization in the following areas: branding, readership, social media, strategic planning, events management, and promotions. 

The Marketing services staff will market and promote to Student Media's three clients (segments) that include 1. Professional Clients 2. Point of Sales Clients and 3. In-house Clients.

Professional client marketing will consist of increasing media awareness within the business community of East Lansing. Often, a project consists of creating a campaign to introduce East Lansing business to the MSU demographic. Businesses whose brand of services is specific to the 18-22-year-old college student will be targeted.

The point of sales marketing consists of increasing campus awareness of Student Media products and services. Often, this consists of building a campaign that familiarizes the campus with one of our products such as the large format printer. Information is disseminated via campus events, social media, or a call for action advertisement.

The final segment is In-house marketing that consists of branding Student Media to the MSU campus. The goal for this segment is to increase readership and increase campus awareness of our media outlets/products. As with point of sales clients, information is disseminated via campus events, social media, or a call for action advertisement.

Duties Include:

  • Promote products and services to the MSU campus 
  • Identified marketing opportunities by researching consumer needs and wants 
  • Products and media outlets
  • Prospect and identify professional businesses who area food fit for Student Media 
  • Creative, promote and participate in events planning 
  • Brand Student Media to the entire campus
  • Research, via focus group or survey, the student as a consumer and the student as a reader
  • Work with all Student Media outlets to establish goals, outcome, and questions for all surveys
  • Develop style-guides for larger local clients
  • Research search engine optimization 
  • Monitor and report all analytics

Account Executive

JOB DESCRIPTION

OVERVIEW

3 days per week

Account executives are responsible for soliciting advertising for The State News Newspaper, The State News Housing Guide, and statenews.com. Each AE will be assigned a territory that will consist of nine to twelve local and current clients. Once trained, the AE will be responsible for expanding its territory to include new clients, new leads, and new client correspondence. Your main priority is to the client and to the MSU community, with an understanding of the importance of the student sd s reader and the student as a buyer.

To help expand each territory, creative & marketing teams will develop promotional material that will include media kits, flyers, social media campaigns, and call-to-action advertisements. Marketing will find ideal companies that seek our campus' demographics, send them our promotional material, and notify the AE's so meetings and cold calls can be scheduled.

The AE will be part of a team that will function as one unit. As such, revenue goals, error reports, and make-goods are the responsibility of the entire group. As with any sales department, all work will be monitored and reported on during weekly staff meetings and one-on-one goal meetings.

Duties Include:

  • Coordinating the entire sales process
  • Reaching sales quotas 
  • Developing expert knowledge of all products and services offered by Student Media 
  • Communicating all analytics to current clients
  • Follow-up with all clients regarding satisfaction and assessment 
  • Meet face-to-face with new clients and deliver them a sample of their ad once it is published 
  • Track activity and maintain records for sales leads, mailings, emails, cold calls and client meetings/conversation
  • Maintain weekly contact with current and past key accounts
  • Utilizing Smart Publisher (advertising software) create insertion orders and reports
  • Assist with creating various direct mail and social media campaigns
  • Work consistently and positively with your account coordinator (designer) 
  • Initiate and help coordinate special issues and advertising supplements 
  • Attend individual meetings with managers and attend all weekly staff meetings 
  • Help establish a good work environment 
  • React calmly to daily crises, using logical problem-solving skills
  • Provide top-notch customer service to all Student Media clients or future clients 
  • Work with clients when an error occurs. Work with director to establish make-goods

Required Qualifications: 

  • Confident 
  • Responsible 
  • Persistence
  • Good with numbers 
  • Great communication skills 

 

The State News
  • Apply Now

    with our quick 3 minute Application!

  • * Fields Are Required

    What is your full name?

    How can we contact you?

  • Sign Up For Job Alerts!

  • Share This Page
  • Facebook Twitter LinkedIn Email
.
logo News Sports Opinion Features Multimedia Photos Contact